Overview
One of Malaysia’s largest real estate group created a one-stop platform for digital vouchers.
Products Used
The Story
A leading global real estate enterprise that enriches people and communities.
The Real Estate group is one of Asia’s largest diversified real estate groups. Owns and manages a global portfolio worth about S$133.3 billion and portfolio spans across diversified real estate classes consisting of commercial, retail, industrial, and many more.
The Objective
To develop a unique one-stop digital voucher platform for group owned malls.
To further drive footfalls and sales back to the tenants, the mall digitized all tenant promotions. Besides, loyalty points are awarded to members when vouchers are downloaded on the one-stop portal.
The Challenge
Incentivize customers to drive footfall and capture sales.
One of the most impacted markets is the retail market. Therefore looked to develop a 1-stop digital voucher portal to roll out digital coupons to recover footfall and sales. Another pressing difficulty faced by the group is building an ability to track offline ROI in real-time.
The Solution
01
Convert a “Spend and Redeem” Promotion into Downloadable Digital Voucher
• Drive New Customers to Store focusing on High Spender Clients
• Build Up Customer Database
• Convert High Spenders to Recurring Customers
02
Hyperlocal Ads Targeting New Customers
• Identified Most Relevant Catchment Area for Each Store
• Promoted Store-Level Digital Catalogue across multiple Digital Channels (E.g. Social Media, Search, YouTube, Display)
• Build Up Customer Database of Prospects for Each Store
03
Real-Time Sales Tracking In-Store through Digital Vouchers (ROI)
• Identified Most Relevant Catchment Area for Each Store
• Promoted Store-Level Digital Catalogue across multiple Digital Channels (E.g. Social Media, Search, YouTube, Display)
• Build Up Customer Database of Prospects for Each Store
04
In-Store Engagement & Automated Re-engagement
• Hyper-Personalized Re-engagement via Low Cost Communication Channels subsequently
• Subsequently retargeted with E-Commerce Ads
Their Success
Drive New Customers to Store focusing on High Spender Clients
Build Up Customer Database
Convert High Spenders to Recurring Customers
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